Job Category :
Sr. SEO Lead
Keyword Research and Analysis:
- Conduct thorough keyword research to identify opportunities for improving organic search rankings.
- Analyze competitor websites and industry trends to stay ahead in the search landscape.
On-Page and Off-Page Optimization:
- Optimize website content, meta tags, and other elements to ensure maximum visibility on search engines.
- Implement effective off-page SEO strategies, including link building and outreach.
- Collaborate with the development team to address technical SEO issues and ensure the website is search engine friendly.
- Conduct regular SEO audits to identify and fix website issues affecting performance.
- Develop and implement content strategies that align with SEO goals, including the creation of engaging and keyword-rich content.
- Collaborate with content creators to ensure content is optimized for search engines.
Performance Monitoring and Reporting:
- Utilize analytics tools to monitor website performance and SEO efforts.
- Prepare regular reports detailing key performance metrics and recommend strategies for improvement.
Stay Updated on Industry Trends:
- Stay abreast of industry trends, algorithm updates, and emerging SEO technologies to maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of proven experience as an SEO Analyst, preferably in IT or digital marketing agencies.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.