Responsibilities:

Keyword Research and Analysis:

• Conduct thorough keyword research to identify opportunities for improving organic search rankings.
• Analyze competitor websites and industry trends to stay ahead in the search landscape.

On-Page and Off-Page Optimization:

• Optimize website content, meta tags, and other elements to ensure maximum visibility on search engines.
• Implement effective off-page SEO strategies, including link building and outreach.

Technical SEO:

• Collaborate with the development team to address technical SEO issues and ensure the website is search engine friendly.
• Conduct regular SEO audits to identify and fix website issues affecting performance.

Content Strategy:

• Develop and implement content strategies that align with SEO goals, including the creation of engaging and keyword-rich content.
• Collaborate with content creators to ensure content is optimized for search engines.

Performance Monitoring and Reporting:

• Utilize analytics tools to monitor website performance and SEO efforts.
• Prepare regular reports detailing key performance metrics and recommend strategies for improvement.

Stay Updated on Industry Trends:

• Stay abreast of industry trends, algorithm updates, and emerging SEO technologies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of proven experience as an SEO Analyst, preferably in IT or digital marketing agencies.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.