What To Keep In Mind While Redesigning A Website?

What To Keep In Mind While Redesigning A Website?

Cotgin Analytics


Table Of Contents

A well-designed website in the ever-evolving digital era is paramount for the success of a business. Even a well-to-do website won't drive much leads. There, you need to prefer website redesign services for a huge success. These services will ensure your website is attractive and compelling enough to attract visitors' attention, encouraging them to stay longer. The revamped website gives a new feel to draw users' attention. The website redesigning company uses advanced methods to help you engage more visitors to your website. Well, website redesigning is tedious, and you need to have a clear vision before redesigning.

If your website is outdated or your sales are stagnant, it may be time for a website design service. Website redesigning is overwhelming as you need a solid plan, proper pre-work, and strategies to renew. You will face pitfalls along the way that can hinder the process. However, a professional web redesign company tried to keep the user experience intact and avoid low rankings. Apart from this, various other factors must be considered when strategically planning to redesign your project. This blog post will list a few do's and don'ts necessary for a smooth transition of your new site. Read on to learn more about these common points.

Do’s And Don’ts While Redesigning A Website

Website redesigning is an art. It involves changing many critical aspects which may change the entire look of the website. At times it can be disastrous due to poor planning. For this reason, it is essential to have a planned strategy for revamping your website. If you are tired of low conversions, no ranking, consider the web redesign service that might be helpful. The team is well-versed with the industry standards and hence make efforts so your website won’t be a burden for you. Here is a list of things they keep in mind while redesigning a website.

# Do: Comprehensive Research

Before you even craft strategies to revamp your website, you must thoroughly research your pain points and competitors. The professional website redesign company in Delhi conducts in-depth research on what needs to be fixed on your website. The company identifies the key competitors relating to your niche. They analyze what makes the competitors stand out, the look that sets them apart, and their strategy. These valuable insights will help the web redesign company in crafting strategies for further processing. The team consider these critical factors:

  • What type of leads do you want to target?
  • What number of visitors are you currently getting, and what are the expected visitors?
  • Where do most of your visitors come from? Do they come through email campaigns, organic searches, social media, or pay-per-click campaigns?

# Don’t Ignore Basic Functionality

Out of curiosity, many companies change the entire aesthetic of an existing website. However, they don’t realize that there are a lot of insights on the existing website. Many businesses think redesigning is easy, and they revamp it themselves. Out of excitement, they forget why you are revamping your current website. As a result, the website redesign company in India focuses on maximum return on investment (ROI) while overhauling your site. However, they should emphasize functionality rather than these exciting aspects. The professional website redesign agency in Delhi concentrates on content replacement and simplifying navigation.

# Do: Consider Your User Experience

A website is meant to serve your customers’ needs. Therefore, as an owner, it’s your responsibility to ensure it serves as a platform to promote your products and services, boosting your conversion rates. If you already own a website, but it lags in search engines, you need website redesigning in Delhi. It means it’s high time to redesign your website that resonates with your target audience. Even the slightest setback in your site can disconnect you from your target audience. With this in mind, the company redesigns a website that is customer-oriented. It might be a daunting task, but it is worthwhile. In addition, the website redesigning company ensures that your site has easy-to-use navigation to keep your online visitors engaged, allowing them to search easily.

# Don’t: Change The Design Without Any Specific Reason

As said, website redesigning is not a cup of tea. It takes time, effort, planning, and a lot of work. You can’t revamp your website in a fluke to increase the traffic on your website. So, don’t rush to make any decision. A DIY website redesign can be cost-effective but won’t necessarily pay you. Here, the website redesign company in Delhi audits your website to find out the flaws. Based on this, the company decides what has to be done to stand out in the breathless competition. So before going for website redesigning in Delhi, think twice or thrice. To be in the trend, don’t land yourself in the problem.

# Do: Spend Time On Your Site’s Homepage

The homepage of any website is the first page where most of the customers interact. So, it is essential to put an emphasis on this page because it is the page which connects you and your prospects. You need to be very clear and concise with the message about your brand. The reliable website redesign agency in Delhi is an apt choice when redesigning a website. The company knows the amount of information to be included on the homepage. The team knows that users prefer a simplistic homepage and hence harness effective techniques to optimize your homepage. Some of the website redesign services a company follows are:

  • Embedding the homepage link into blog posts or any other social content.
  • Use targeted keywords related to your niche.
  • Integrating navigational templates that assist users in finding relevant information.
  • Ensure the written content is simple and concise.

# Don’t: Make Changes In URL

At times when you update the content or redesign the website, the URL structure gets changed too. This may harm your SEO power and you may lose the existing ranking in search engines. Here comes the role of the website redesign company in India as the team takes a backup of the URL structure and implements a correct URL once the website is updated.

Wrapping Up

Website redesigning is a massive project involving multiple things you can't handle alone. You need expertise from a web redesign service that can help streamline your redesigning process. They develop strategies and creative ideas and work in a flow to give your website a new look. So, if you are looking for website redesigning in Delhi, Cotgin Analytics is an apt choice.

The company offers an unparalleled web redesign service that ensures your visitors are coming back to your website. Employ regular site maintenance checkups and re-assess your website's design, functionality, and content. We help you stay on top of the best practices.