What Digital Marketing Company Should Know About Google’s Core Updates 2024?

What Digital Marketing Company Should Know About Google’s Core Updates 2024?

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Google periodically updates its algorithm updates to improve the quality of its websites. It has changed how it assesses websites, striving hard to stay on top. On March 5, 2024, Google announced a few core updates that may affect your website. These core algorithm changes will give sleepless nights to digital marketing services in India. The sole purpose of these updates is to keep the websites with helpful content. These updates will further prioritize user experience. The aftereffect of these updates would be that your website may get deindexed this month onwards, while some websites may remain untouched. Do you want to know about these updates? In this blog post, we have discussed the latest Google March 2024 core updates that may affect your business.

Google Rolls Out March 2024 Core Updates: Bad News For Low-Quality Content

Google March 2024 core updates are more complex than the usual ones. It involves changes to multiple core systems. It involves how Google will identify the helpful content. This update is strongly focused on spam abuse and ranking quality content websites. Let us dive deep into these updates.

Google is Deindexing Websites


Imagine you are searching for your business on Google, and it vanishes. That may happen to you also after Google's core updates. On March 5, Google made a big announcement. It focuses its policy on low-quality or unoriginal content. Its goal is to reduce unhelpful, irrelevant, and unoriginal content from search engines.

The 2024 core policy emphasizes the disruptive behavior of propelling content that digital marketing services follow to boost their rankings on search engines, regardless of whether it is AI-generated or written by humans. This cleanup process will remove up to 40% of low-quality websites that produce content to boost their business rather than providing helpful information and helping users. In the latest core updates, if Google finds any websites violating the guidelines, their website will be removed entirely from the search results and deindexed.

Site Reputation Abuse

As the name suggests, Google's new core policy emphasizes reporting third-party pages that publish low-quality content on first-party pages with good ranking. It is also known as "parasite SEO," where reputed websites host low-quality content from third parties. The third-party pages generally promote sponsored content and advertise their products and services, which are unknown to the site's host's main purpose.

Many digital marketing services may confuse themselves with the update. So, let us clarify this update. As per Google's March 2024 core update, it is not restricting third-party pages from publishing their content. It focuses on restricting the third-party content intended to manipulate the search engine rankings of the host's site without their concern. For example, if the third-party page is published on the hosts' site to educate readers rather than manipulate Search rankings, your website won't be blocked.

To sum up, the new spam policy considers third-party content created and published on the host site to rank high without close oversight as spam. However, all third-party content won't be considered a violation.

Expired Domain Abuse Spam


In the latest March 2024 core update, Google has clearly stated that it will now consider the websites that are purchasing expired domains and reusing these domains to boost their ranking on search engines with low-quality content. It is also referred to as expired domain abuse or spam. This recent update focuses on taking action against this abuse through manual actions. For example, if you are purchasing a domain previously used by any renowned financial industry and repurposing that site to host low-quality medical-related content, hoping to be successful in search based on the previous ownership.

So, the digital marketing company has to be very careful when purchasing a domain. If they buy an expired domain, their website will be removed. So, it is highly recommended not to purchase an expired domain name just to rank yourself in search with low-value content. Even if you want to use an old domain name for a new, original site designed to serve people, it would be better.

Websites Survived By The Previous Updates Aren't Spared

If you are listed as the best digital marketing company in India that survived previous algorithm updates, you need to face any repercussions. They need to consider the latest core updates to prevent themselves from being kicked out. If your website has AI-generated content, your traffic impression will fall down to zero. This is where you need to focus on E-E-A-T, Google's principle, to rank your website. You must have a deep knowledge of the topic and take responsibility for the content; it should have a personal touch, which will build the trust that Google prioritizes.

Targeting AI-Generated Content

In 2023, Google rewarded websites with high-quality content, whether AI or human writing, no matter how it is produced. However, in the latest update, Google has clearly said that the websites containing AI content will be restricted. The reason is that the digital marketing advertising agency is using AI content to manipulate the search rankings, which adds no or less value. As per Google's latest update, the main reason beyond websites getting de-indexed would be the use of AI-generated content.

The latest update aims to remove the websites, bringing good websites to the surface. This is a wake-up call for the digital marketing company to change its legacy and survive in the digital world.

Summing Up

So, are you worried about your website's ranking? Are you scared of the aftereffects of Google core updates? Well, worry not! Cotgin Analytics, the best digital marketing agency, is right there to help you overcome this. We have experts who understand these updates very well and ensure your website is designed according to Google guidelines.