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Best 9 Ways To Decrease Cost Per Leads In Google Ads Campaign

Cotgin Analytics

16-Jan-2024

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Every business strives for more leads and genuine sales. Google AdWords advertising is one such way. It is a pay-per-click (PPC) advertising platform owned by Google that helps companies quickly find at the top of Google search results pages (SERPs). This method is effective when you can’t wait for an SEO company to take over to improve rankings. Getting leads to pop up before waiting for organic results is way better. PPC might sound like an overwhelming venture as you spend dollars in the lead generation process to stay ahead of the competition. 

Every business strives for more leads and genuine sales. Google AdWords advertising is one such way. It is a pay-per-click (PPC) advertising platform owned by Google that helps companies quickly find at the top of Google search results pages (SERPs). This method is effective when you can’t wait for an SEO company to take over to improve rankings. Getting leads to pop up before waiting for organic results is way better. PPC might sound like an overwhelming venture as you spend dollars in the lead generation process to stay ahead of the competition.

 

But how do you know that you have invested in the right place? Putting money into lead generation strategies doesn’t mean better results. It is the biggest challenge a marketer faces as they generally pay too much to get a new customer, meaning paying the cost per lead. To survive in the industry, paying less to acquire a customer will yield more profits for a maximized return on investment. It might seem daunting, but a PPC company can do it effectively by analyzing what’s worth our money and what’s not and how to get more for each bug we spend to generate genuine leads.

 

As discussed, there are proven ways to cut down the cost per lead for better results in the long run. If you run a Google AdWords PPC campaign and your company relies solely on generating quality leads for a low CPL, this blog post is for you! This blog post has covered the top ways to decrease cost per lead. But before we discuss the same, let us know the basics of cost per lead. 

 

What Is Cost Per Lead (CPL)?

Cost per lead is a digital marketing metric that tells how much you have paid to gain a conversion for your ad. The advertiser pays a pre-established price for each lead generated. It can be any call to action you want your users to take from your Google AdWords advertising. In short, CPL means paying cost per action or conversion.

 

Now, the question that arises here is why does it matter? Cost per lead helps sales and marketing teams to set their sales goals, calculate ROI, and determine advertising budgets for prospects. It is generally employed by businesses that care about their branding campaigns and the entire lead-generation process. If you are a brand marketer and want to evaluate the cost per lead formula, you can divide the total cost spent on a campaign by the total number of conversions. Now, let us know how to maximize leads by paying less. 

 

How To Cut Down Cost Per Leads For Higher Leads?

Well, there is no rocket science for lowering your cost per lead, as it is a matter of increasing conversions by paying less. However, there are several ways to boost the ROI of Google AdWords PPC campaigns by paying as low as possible.

 

Brand Keyword Strategy

Brand Keyword Strategy

Well, a branded keyword strategy is the best advertising marketing strategy that includes the name of a brand in their keyword, a variation, or specific product associated with their brand and bid high on that particular keyword to beat the position of the competitors and rank on Top to cater more Leads.

 

Effective Keyword Strategy

Effective Keyword Strategy

One of the significant Google ads strategies to generate genuine leads is effective keyword strategy. It means identifying the keyword that promises to generate more conversions from leads. As a marketer, you should look for high-intent or more specific keywords that help to reach the customers who are genuinely interested in your product or service. If you emphasize high-intent keywords, you can target a more specific audience.

 

Negative Keywords Strategy In Your Google AdWords PPC Campaign

Negative Keywords Strategy In Your Google AdWords PPC Campaign

Keywords play a crucial role in generating leads and maximizing ROI. It is an essential tool for companies striving to reach the top of Google search results. Therefore, as a marketer, you must be careful with the keywords intent. You should use negative keywords carefully as it can help to save the cost of clicks and that cost will be used to generate more leads, this will automatically decrease cost per leads.

 

 

Single Keyword Ad Group Strategy

Single Keyword Ad Group Strategy

Single Keyword Ad Groups (SKAGs) strategy means running ads and targeting the audience with just one keyword, which has more conversion rates. This strategy helps PPC marketers gain more control by lowering cost per lead. The primary reason to use this lead generation strategy is to increase CTRs and ad relevance. By harnessing this strategy, you’re showing ads for the exact thing you already sell. It will increase click-through-rates with less-specific advertising.

 

Optimizing Landing Page

Optimizing Landing Page

Another effective lead generation strategy is aligning your message in the landing page and optimizing it for reduced cost per lead in Google Ads. Since landing pages are ideal for generating traffic, ensuring that they are designed per your specific audience is essential. It should include a call-to-action (CTA). It should be visually appealing and easy to navigate. Your landing page should be responsive and look great on any device.

 

Look-a-like Audience

Look-a-like Audience

To drive sales by lowering cost per leads, marketers create lookalike audiences who share similar characteristics. To simplify it, these lookalike audiences are referred to as “similar audiences” with 1% similarities. The marketers can make use of the data to identify their behaviours. It will help them in determining new qualified consumers.

 

Lower Keyword Bids

Lower Keyword Bids

Managing keyword bids is one of a marketer's effective Google ads strategies. All you have to do is to analyze which factors help increase leads. You can adjust your bids accordingly by identifying which factors are driving the most conversions. So, lowering the bids on underperforming keywords will ensure that you pay less for a keyword, lowering your cost per lead.

 

Amp Up Your Quality Score

Amp Up Your Quality Score

Well, lower bids mean lower CPL. But how do you ensure it won't hamper your ad quality? You must improve your CTRs and landing page experience and ensure the keywords are relevant to your Google AdWords advertising. For the uninformed, quality score is a metric an advertising platform uses to determine how relevant and trustworthy your ad is. 

 

A/B Testing Of Your Ads

A/B Testing Of Your Ads

A/B testing is the advertising marketing strategy to experiment with which campaign performs well. The audience is split to determine which campaign performs better. It is a cost indicator metric to analyze the cost per click, cost per video view, and cost per message sent.

 

Are you struggling to manage your pay per click and tired of burning budgets in ads? Don’t worry, we can manage your Ad accounts and deliver required results. So, if you want an ad that generates more revenue in your business, then seek assistance from a PPC agency in Delhi i.e. Cotgin Analytics.

 

Conclusion

Cotgin Analytics is a leading PPC company in India that helps drive unwavering revenue. Our team has a knack for managing PPC campaigns that resonate with your business's specific needs and goals. Our marketers can track and test the campaigns for optimal performance. We use best-in-class PPC services to generate impressions that hit your goals.