How To Optimize Google My Business Profile To Accelerate Growth?

Businesses strive to be found online when customers' preferences are dynamic. All they want is when someone searches for a specific service or product near their location, their business should come in places like Google Maps and Search. Clearly, businesses of all sizes want their business to top on Google. For that, they optimize their website and Google Ads. But they generally overlook the place where you have to spend five minutes driving in more traffic. It's a Google My Business (GMB) listing. Google My Business Profile is a powerful and easy tool to help find your business online quickly with just a set of keywords.

GMB profile enables customers to find these businesses, know about them, and engage with them until they become genuine customers. What's the best part of GMB? It's completely free. It's easy to set up and optimize GMB. Since Google works on research, it trusts information on Google My Business. It provides a platform for businesses to create a verified profile for better traffic. For those searching for your business locally, Google will provide them with the verified GMB profile listing. So, GMB can help boost traffic for local SEO. But how do you optimize GMB? What strategies must one implement to get more visitors and conversions? This blog post will discuss the proven ways to optimize GMB to Boost SEO. But before proceeding, let us know about Google My Business.

Why Is Google My Business Important For Business?

Google My Business is a free tool of Google that allows you as a business owner to create a business profile to influence your potential customers on Google Search, Google Maps, and Google Shopping. With this tool, you can connect with your potential customers, post updates related to your business, list down a series of products or services you render, and many more. Well, the chances of getting noticed nationally require planning and robust strategies by a professional digital marketing company in Delhi. But, when we talk about being ranked locally, it’s way easier and yields higher results for a keyword. Hence, Google My Business has proven to be an excellent tool for immediate results within a specific location with certain keywords.

All you have to do is set up a complete business profile on Google My Business and let it get verified. Besides getting a higher rank, GMB offers various other features based on changing UX (user experience). Just consistently update your GMB profile for Local SEO. What else can you do to optimize your GMB to boost sales? So, let’s now discuss the strategies or techniques for optimizing your Google My Business Profile.

Ways To Optimize My Google My Business For Enhanced Sales

It is possible that even after setting up your Google My Business profile, your business won’t show up for relevant searches in your area. It might be because your profile is outdated, accurate, complete, or engaging. If you land in the same situation, you need to hire a reliable digital marketing company in Delhi that is well-versed in the strategies for optimizing your business in local search results.

Claim Your Business Profile

To start with, create your business profile on Google My Business. Well, Google My Business and Google Business Profile are completely different. Google Business Profile is creating your business profile with accurate details that will show up on Google Maps and Google Search. Google My Business is a free tool to help you manage your business profiles. So, before optimizing GMB, create your profile with your Google account. Please type your business's name, but ensure it does not include any keywords or unnecessary details, or else your account will be suspended.

Complete Each Section Of Your Profile

You might be surprised to hear that many businesses sometimes forget to update critical information, which may hamper their growth. Before moving forward, ensure you have correctly filled in the name, address, phone, website, and working hours. If any of the details change, edit it immediately. You have to step into the shoes of the customers while filling out the details as they know nothing about your company. So, fill in the details in such a way that won't negatively impact your running.

Create Your Own "From The Business Description"

When you search for your business on Google, you will find a section where you will get the information about your business. It's where you have to add a short description of about 750 characters with relevant and high-performing keywords below your business name. This description will help customers know about the USPs of your business. However, make sure not to include any links and add unique information that has not been published anywhere.

Select The Right Category Of Your Business

You might have come across profiles that add multiple categories. It may mislead them. So, choose the category you generally deal with, even if you belong to more than one category. The category you choose is the reason why you are located in Google listings.

Add High-Quality Photos

Google claims that a business receives engagement with 42% if its GMB profile has a description and high-quality photos. So, hire a digital marketing agency in Delhi that can add high-quality and descriptive images to your profile for reference. Ensure the series of your photos includes a clear logo, a cover photo, product photos, and the ins and outs of the premises. Also, upload new images at least once a month.

Respond To The Customers Review

Ask your customers to review the services or products they have availed from the business. Also, make sure to add a Q&A feature where customers or clients can post queries to seek answers. So, set up alerts so you can respond to the questions immediately.

Add Updates Frequently As A Social Media Strategy

Optimizing the GMB profile is not a cup of tea. You have to be very active to rank higher on local SEO. For that, treat your Google My Business profile as your social media platform and update it regularly. However, don't post quite frequently, like Instagram or Facebook. A GMB post per week is enough to stay updated. Respond to the reviews and questions promptly.

Optimizing Your Website

One of the significant factors that affects your GMB profile is your website. If your website doesn't include keywords related to your products or services, it is possible your business won't show on GMB listings. Here comes the role of the best digital marketing company in Delhi, India. They ensure your website has the keywords related to the services customers look for. But, if you don't offer that service or anything related to that, they make sure it is included in your website.

Summing Up

If you are a business owner and got stuck with optimizing your GMB profile, fret not Cotgin Analytics is right there for you. We are the leading digital marketing company in Delhi that helps businesses optimize their Google My Business Profiles for remarkable results.